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# SEO Options

Process Description

## **SEO Options:** :mag\_right: 

The coaching institutes and individual educators are aided by **SEO or Search Engine** **Optimization tools** from **Admisure** to enhance the visibility of the package they create. You can choose the **keywords** for your **Test package** to make it easier for your aspirants to find the products you are offering. 

### **What is a keyword?** 

A keyword is a word that is generally used or popularly used to drive a search result in various search engines, like Google, Bing, Yandex etc. The word would also give you a hint about the exam that your aspirants can be looking for. The SEO Option in the Test Package form has three sections. First, choose an **SEO Title**, then add a **description** and then add **keywords** that you want to use to enhance the visibility of your **Test Package**. 

**Example:** If you have created a Test package with a CGL exam, your keyword could be “SSC CGL”. The word SSC CGL describes the subject of your search and this exam is popularly searched in Google. Using a popular exam name that is included in your test package will enable better visibility of your package in Google.

### **SEO Title**

The **Test package** name and the **SEO** title must be similar. It may not be the exact copy of the package name, however; it should be reflecting the same keywords or exam names that are being used in the **Package** name. This will ensure that your **Test Package** is easily searchable in **Google**.

There must be a focused **Keyword** used in **SEO Title**. This is the keyword on basis of which your product's visibility will be optimized majorly. 

### **What is a Focused Keyword?**

The word “**focused”** already implies emphasizing a particular word to which you want to draw your aspirant’s attention. Your test package may contain more than one keyword relating to various exams that you have included in your **Test package**. However, there could be just one **excessively popular exam** to which you want to draw your aspirant’s attention. The **keyword or popular exam** **name** to which you want to put special **emphasis** is would be your **Focused Keyword**.

The focused keyword would also affect the search for your product in search engines like **Google**. If you define your focused keyword to be **IBPS PO Exam 2021**, while there are other exams in your test package, the aspirants searching for **IBPS PO Exam 2021** will see your product in **Google** more often than the other exams name in your **Test package**. 

**Note:** A focused keyword must be used in the beginning SEO Title, in the description section as well as in the Keyword section. However, all other keywords may or may not be used in the same. Other keywords can be used in the description & the Keyword field.

**Example:** If you have created a Test Package with Banking and Railway exams and your want to draw special attention towards a particular banking exam IBPS PO you can make it your focused keyword while keeping the other keywords or exam name or exam type in place.

### **Description** :envelope: 

In this section, you have to write about your test package. The description may include features of your test package, like **Test Types within your Test Package, Exams covered, Subjects covered** etc.

**Example:** If you are creating a Test Package for SSC & Banking your test package description could be: 30+ Mock Tests covering SSC CGL & IBPS PO. Test series are based on the latest pattern & syllabus. Our tests are available on mobile & Computer platforms.

### **Keyword** :key: 

The keyword of this section can be exam name, **exam types**, **exam name along with the type of tests**, **exam name with test type** and **year of exam** etc. This will aid in searching your **Test package** on **Google**. You can use **6 to 12 keywords** however, using more keywords may affect the search **negatively**.

**Examples:** If you have created a test package with SCC, Banking or Railway exams your keywords can be: SSC CGL Mock Test 2021, SSC CHSL Tier 1 & 2 Test series, IBPS PO Full Test 2021, RRB JE Test Series Specialization Subjects, RRB Stenographer CBT Preparation, etc.

**Note:** A keyword should be a word related to the name of the test you want to create within your test package.